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Kodak chooses Holomatix Blaze 3D for EasyShare DX6490 launch

Image LONDON & ROCHESTER, N.Y. - September 10, 2003 -- Holomatix Ltd, a leading provider of cutting edge 3D technologies and creative services, today announced that its Holomatix Blaze3D product display technology is being used by Eastman Kodak Company for the launch of its new EasyShare DX6490 zoom digital camera.




"We are excited to work with Kodak to demonstrate the advanced features and functionality of the EasyShare DX6490 camera in a uniquely engaging, intuitive and innovative style. The Holomatix Blaze3D presentation of the DX6490 camera represents a significant advancement in interactive online product communications," said Daniel Goss-Custard, managing director of Holomatix.

"Blaze 3D is the only 3D web display solution that seamlessly integrates truly photo-realistic 3D, 2D images, Macromedia? Flash™, audio and other media formats into web pages through a single media host and without reliance on any proprietary software plug-ins," added Goss-Custard.

ImageHolomatix Blaze 3D is rapidly becoming the solution of choice for online and offline interactive 3D presentations. Holomatix technology has established itself as the 3D imaging standard of many of the world's leading manufacturers, allowing them to demonstrate unique product benefits across a range of marketing and customer support applications.

With its unique combination of sophisticated features, exceptional performance, and US$499 suggested retail price, the Kodak EasyShare DX6490 zoom digital camera establishes a new price-to-performance benchmark for 'advanced amateur' photography, giving more people the opportunity to shoot like a professional. It is the first to unite a professional quality Schneider-Kreuznach Variogon 10X optical zoom lens (38-380 mm equivalent) with a f/2.8 - f/3.7 maximum aperture; a new Kodak Color Science image processing chip for the richest, most accurate colors; low-light precision auto focusing; and multiple shooting modes for optimal creative control -- all with effortless operation that people have come to expect from Kodak.

To view the EasyShare DX6490 digital camera in Holomatix Blaze3D, please visit www.holomatix.com/showcase/dx6490/

Image About Holomatix Ltd

Headquartered in London, United Kingdom, Holomatix Ltd is a leading provider of photo-realistic 3D technologies and creative services. Holomatix Blaze3D technology is the most compact and efficient 3D Web display solution currently available. Blaze3D technology powers online 3D product tours, e-brochures, sales applications, training materials, exhibition and point of sale presentations, screensavers, PowerPoint presentations and rich media advertising. Holomatix technology and creative services are used to enhance the marketing campaigns of some of the world's most respected product manufacturers.

Editor's Note: For additional information about Holomatix Ltd, visit our web site http://www.holomatix.com

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $12.8 billion in 2002, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

CONTACT: Holomatix Ltd. Marc Miller, +44 (0)20 7605 2882, marc.miller@holomatix.com

Kodak and EasyShare are trademarks of Eastman Kodak Company. Blaze3D is a trademark of Holomatix Ltd. PowerPoint is a registered trademark of Microsoft Corporation. Flash is a trademark of Macromedia, Inc. Schneider-Kreuznach and Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Eastman Kodak Company.

 
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